PO-Zu Crowdcube campaign
Po-Zu is an award-winning footwear brand, combining comfort with ethics and sustainability. In December 2015, Po-Zu ran a successful crowdfunding campaign to raise £200,000. The purpose was to help fund further global expansion, marketing and the SS16 product launch of sustainable high
heels. Social media content and print material were created to support the crowdfunding campaign. The concept behind which was to ask consumers questions behind their purchasing decisions. The end point of the flowchart offering Po-Zu as a solution of sustainable change in the footwear industry.